Social media is one of the fastest changing landscapes in present day. To stay on top of this evolving industry, we've outlined 4 key trends you can expect to see in the coming months and why it's important for your business to get on board.
Customer Service Becomes More Social
According to new research (via Sprout Social), social media is now the number one preferred method for customers to communicate support needs. 35% percent of buyers prefer reaching out via social media. To handle this influx of customer service related questions, brands are now turning to Facebook chatbots to quickly communicate with customers.
Partnering with Influencers
Influencer marketing will be more powerful than ever. New Twitter stats show 49 percent of consumers seek purchase guidance from social media influencers. But first, what exactly is an influencer? Quite simply, an influencer is someone who carries influence over others while a social media influencer wields that influence through social media via their powerfully engaged followers. Celebrity endorsements were the original influencer but now, everyday people are becoming tastemakers especially in niche markets. Influencers are typically expert content creators. When brands partner with influencers they experience increased word of mouth by a respected authority, exposure to sometimes untapped audiences plus stellar content creation they can reuse.. With social media use continually growing, you can expect the rise of influencers and these brand partnerships.
Pay To Play
While organic reach is certainly not dead, it has seen a serious decline with new Facebook Newsfeed algorithm updates and in general, a somewhat saturated market. While paying to promote your posts is certainly not fun, the good news is a minimal budget can make a serious impact. Boosting certain posts for increased engagement, site traffic or new email signups can effectively help you reach your social media marketing goals.
Companies Turn to Employees to Increase Reach
Many companies turn to social media to promote their services and products with the goal being to connect, engage and convert. Enlisting employee advocates to promote the company, or to share news and stories on their personal social media accounts, can be a powerful marketing tool. Tapping into employee advocates that are already seen as knowledgable and well respected in their personal social spheres allow the business to cast a wider net to acquire connections. Look for more company-wide social media programs in the coming months.