Rethinking your email marketing strategy in 2018

Rethinking your email marketing strategy in 2018

While newer digital marketing tactics like video seem to get all the focus, email marketing can become a second thought. However, email marketing is shown to have the highest ROI of any marketing channel available! But, if you aren’t optimizing your email campaigns for conversions, then you could be missing out on valuable clicks, leads, and ultimately, revenue for your business.